T-Mobile Amps Up Family Plans With Four Lines Of 10GB LTE Data For $120

The word on the street is that T-Mobile has finally vaulted past Sprint to become the nation’s third largest wireless carrier. We’ll have to wait for Sprint’s quarterly figures to come in before T-Mobile CEO John Legere can gloat with reckless abandon, but until that time, the boys and gals in magenta are looking to pad their subscriber counts with a new Un-carrier Amped initiative.

Coming hot on the heels of JUMP on Demand and Mobile Without Borders, T-Mobile has announced what it calls “The BEST family plan in wireless.” With T-Mobile’s new family plan, two people will each get their own 10GB 4G LTE data pool to draw from (the 10GB is not shared) for $100 a month. If you’d like to add an additional family member to the plan, that will cost you just an additional $20 per month, and they too will receive a separate 10GB data pool.

But that isn’t all. T-Mobile is running a limited time promotion that will allow you to add on a fourth family member for free, meaning that your monthly bill would only total $120 (the same as a family of three without the promotion).

Not surprisingly, John Legere shoved a knife in Verizon’s stomach and twisted with the announcement of this reinvigorated family plan. “It’s no surprise Verizon’s spent what looks to be over $100 million in just two months promoting an $80 data plan with 10GB everyone has to share. The catch is, it’s not actually an $80 plan. You can’t actually use any of that data until you pay additional ‘line access fees for data you’ve already bought,” said Legere. “So, when they say $80, they actually charge a family of four at least $140. And that’s to share 10GB.”

“The way the big carriers offer shared data is just a scheme concocted to trick customers into over-paying or to slam them with overage fees,” Legere added. “We’re bringing sanity to family plans and peace of mind to data-hungry families—because that’s what the Un-carrier does.”

T-Mobile’s plans are definitely price right, now if only the company could work on expanding its coverage and reception nationwide…