Sprint Chases T-Mobile, Offers ‘Anytime Upgrades’ For iPhones

T-Mobile has been going on a tear in recent months, introducing new promotions aimed at not only keeping exiting customers, but also courting new customers to its newly cemented third-place position in the U.S. wireless carrier market. In the past two months alone, the company announced Jump On Demand, which allows smartphone customers to upgrade at any time, and a promotion allowing customers that purchase a new iPhone to receive a free upgrade to a brand new iPhone 6S in September.

Not to be left out, Sprint is unveiling its own in-your-face smartphone promotion with “iPhone Forever.” For a cost of $22 per month on top of your existing monthly smartphone charges, users will be able to upgrade to the latest and greatest iPhone when it’s released. So if you were to purchase a brand new iPhone 6 today, you’ll be able to grab a brand new, Force Touch-equipped iPhone 6S when it launches next month without any penalty other than your monthly service plan plus the additional $22/month (when customers select a 16GB iPhone 6).

For a limited time, Sprint will drop that $22 price to $15 per month if you’re an eligible Sprint customer or a new customer switching from a competing carrier. You of course have to turn in your exiting smartphone to take advantage of the offer. The $15 promotional price lasts through the end of 2015.

“We asked ourselves, ‘What could we do that would move our customers forward with the latest and greatest technology every day?’ said Sprint CEO Marcelo Claure. “We decided: How awesome would it be if anytime customers don’t have the latest iPhone, they are eligible to upgrade, and have it be as simple as handing us your existing iPhone and picking up a new one – all included in your monthly rate.”

Customers (new or existing) can take advantage of the offer by visiting Sprint’s website, calling Sprint, visiting a Sprint retail store or via retailers like Best Buy and Target.