Items tagged with Second Life

A virtual world, but a real lawsuit. Taser International has sued Linden Labs, creator of the virtual world Second Life, for $75,000. The reason: in-world tasers. According to Bloomberg, Taser, which manufactures the well-known stun games, filed a 102-page complaint asserting that Linden Labs is damaging the company’s reputation and hurting... Read more...
Just about everybody has heard of Second Life, and how many retailers have purchased a virtual store and even hawked virtual goods with a real-world likeness.  But a recent report is showing, not surprisingly, that the hype inspired but such stories as mostly that, hype.In fact it seems that Second Life has become less than attractive... Read more...
Second Life is fairly unique amongst a crowd of Dwarf & Goblin infested online worlds, as it doesn’t focus on gold coins, levels or even experience points.  Residents of Second Life go about a wide array of tasks, almost all of which could be easily done in the real world.  There are still limits to what people can or should do, but scripting... Read more...
Advertisers have decided that they want to have a presence in Second Life, even though they don't know what it is, really. Throwing money at a technology you don't understand? Check. Inflated traffic figures?  Check. A vague sense of urgency coupled with 6 and 7 figure outlays? Check. No way to measure return? Check. Hey, look, they've put... Read more...