Items tagged with augmented reality
Apple's 2023 Worldwide Developer Conference got underway this morning at 10am Pacific time with a keynote full of product announcements like the M2 Ultra featured in an updated Mac Studio and the new Mac Pro. The most exciting news, though, that Cupertino took the opportunity to announce its new headset, the Vision...
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Last week, we wrote about a report that Microsoft recently ditched its plans for the device that would have launched as the HoloLens 3, according to three insiders. However, the claim of these insiders goes against Microsoft’s official messaging regarding HoloLens.
Frank Shaw, Microsoft’s spokesperson, without...
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Still waiting for that killer AR (augmented reality), VR (virtual reality), or MR (mixed reality) application to propel the collective XR category into mainstream adoption? There are a few that have come close, but to truly elevate XR out of relative niche status, it's going to take a compelling ecosystem, and...
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Snap is making a big play in the land of augmented reality by agreeing to acquire WaveOptics for a bit over $500 million when all is said and done. News of the pending acquisition comes just a day after Snap introduced its next-gen Spectacles, which are lightweight glasses with AR capabilities for the first time...
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Sometimes you have to step back and not take life so serious, as challenging as that might be with everything going on these days. In an effort to help, Google is providing a "bit of escapism" by injecting pop culture characters into its search service, brought to virtual life on your smartphone or tablet through the...
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Rumors have been swirling that Apple is working on a mixed reality or augmented reality headset, potentially with dual 8K resolution displays and eye-tracking technology. The simple act of Apple releasing an AR/VR product is a potential game changer for the category. Adding to that, it's now being reported that Apple...
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OnePlus is getting ready to launch the OnePlus Nord during a livestream event, and while we already know several details about the upcoming handset, there's a good reason to check it out—augmented reality. As in, if you own an Android or iOS device (and who doesn't these days), you can watch the event in AR, which is...
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There are have been multiple reports and predictions by analysts that Apple will soon launch an augmented reality headset, or perhaps a set of AR glasses. And maybe it will. However, a new report based on supposed inside information states Apple is targeting an AR headset launch in 2022, followed by AR glasses in...
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During a presentation at the Microsoft Inspire 2019 event, Julia White, CVP of Azure Marketing, announced "the future is here" following a nifty demonstration of the HoloLens 2. And indeed it is, with regards to Microsoft's second-generation augmented reality headset—HoloLens 2 has begun shipping to select...
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Is Apple on the cusp of a hardware renaissance? The answer depends, in part, on how much stock you put into various leaks and rumors. One of the persistent rumors we have been hearing for quite some time is Apple making a transition to its own custom processors for its Mac products, rather than continuing to lean on...
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A recent report suggests Apple has scrapped its plans of releasing a set of augmented reality (AR) glasses, but there are clues the company is still interested in AR hardware in some capacity. More specifically, the documentation for an internal build of iOS 13 hints at Apple readying an AR or mixed reality...
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Minecraft Earth has begun rolling out to Android devices as part of a closed beta period. So far, developer Mojang has flipped the switch in five cities, including Seattle, London, Tokyo, Stockholm, and Mexico City. More will be added, and if you want know when you can play on your handset, you need to head over to...
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Although companies like Microsoft and Google have targeted the augmented reality glasses market with the HoloLens/HoloLens 2 and Google Glass respectively, a company called nReal has announced AR glasses aimed directly at the consumer market. The aforementioned glasses from Microsoft and Google comes with high price...
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Microsoft unveiled its second-generation HoloLens augmented reality headset a few months, and at the time, it carried a hefty price tag—$3,500 for any enterprise customers who might be eager to order the commercial version. Now Microsoft has announced a Developer Edition of the HoloLens 2, but anyone hoping for a price break is going to be
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Google is no stranger to the augmented reality (AR) field, having helped introduce many people to the concept with its original Google Glass wearable. Although Google found some success in the enterprise market with Google Glass, it wasn’t exactly a ringing commercial success and those that dared to wear the eyewear...
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Magic Leap has kept a tight lid on its augmented reality headset, the One, though it still plans on shipping the product to consumers later this year. In the meantime, it has begun sending out units to developers. In keeping with its veil of secrecy, Magic Leap is said to be requiring that developers lock the headset...
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Google announced that it is closing the door on Project Tango, the augmented reality platform it introduced in 2014 in effort to bring AR experiences to mobile devices, particularly smartphones. Though as the saying goes, when one door closes another one opens. That is the case here as well—in place of Tango, Google...
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Owners of the ASUS ZenFone AR may be tempted to ask their friends and co-workers, "Do you even AR, bro?" Actually asking that question is a surefire way to solicit puzzled (and perhaps annoyed) looks, but once they see what the ZenFone AR is capable of, those dirty glances and quizzical faces will quickly morph into...
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While the history books are still being written, we may one day look back on Google Glass and determine that it was ahead of its time. That will depend on how the next few years play out, especially now that companies are making a major push into virtual reality, augmented reality, and mixed reality hardware and experiences. Glass was one
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Every Star Wars fan has dreamed of becoming a Jedi, and every so often we are afforded the opportunity to live out those fantasies in a video game. Advances in technology help make these experiences increasingly realistic, such as using motion controls on the Wii in Star Wars: The Force Unleashed and Star Wars: The...
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Apple is not making a fuss about its latest acquisition, though it could prove a big deal in the long run. The Cupertino outfit acquired SensoMotoric Instruments, a German maker of eye-tracking glasses that was founded in 1991 as a spin-off from academic and medical research at the Free University of Berlin. In...
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A good deal of "alternate reality" talk in recent years has revolved around virtual reality, but as time goes on, it becomes increasingly clear that augmented reality is going to be the one that makes the biggest splash. At least in the near term.
Last year, the success of Pokemon GO proved that AR has some serious...
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