No Loyalty Among Smartphone Owners: Survey
Smartphone owners aren't the most loyal customers around, according to a survey just published by market research firm GfK. In fact, the survey found that just 25 percent of smartphone owners planned to buy the same smartphone platform system for their next phone.
As you might expect, iOS received the highest marks, with 59 percent of owners planning to stick with Apple's platform. 35 percent of RIM users said they would stick with the BlackBerry OS, 28 percent of Google's Android users said the same, and 24 percent of users of Nokia's Symbian OS would stay loyal. Microsoft's mobile software trailed at 21 percent, though it is unclear if Windows Phone users were included in the survey.
GfK conducted the survey with 2,653 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China during October and November. Additionally, the survey found that of those with cell phones, not smartphones, 37 percent (excluding China, which was not surveyed for "logistical reasons") planned to upgrade to a smartphone on their next purchase.
As you might expect, iOS received the highest marks, with 59 percent of owners planning to stick with Apple's platform. 35 percent of RIM users said they would stick with the BlackBerry OS, 28 percent of Google's Android users said the same, and 24 percent of users of Nokia's Symbian OS would stay loyal. Microsoft's mobile software trailed at 21 percent, though it is unclear if Windows Phone users were included in the survey.
GfK conducted the survey with 2,653 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China during October and November. Additionally, the survey found that of those with cell phones, not smartphones, 37 percent (excluding China, which was not surveyed for "logistical reasons") planned to upgrade to a smartphone on their next purchase.
