Netflix To Get DreamWorks Animation Streams... Starting In 2013
Netflix may have taken some seriously flack earlier in the month for the spin-off of their DVD rental business, but it looks like it's back to good news today. Well, sort of. The company just landed a deal with DreamWorks Animation -- a multi-year premium pay-TV window agreement that stands solely in the U.S. for now. It will enable Netflix streaming customers to enjoy DreamWorks' animated library at home, and it's huge for the service. Netflix will be the exclusive subscription television service for first-run feature films and select television specials from DreamWorks Animation, but the downside is the wait.
Although this is being announced now, the deal doesn't begin until 2013. Beginning with its 2013 feature films, new DreamWorks Animation titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablet, computer, and mobile phones. Under the agreement, certain critically lauded and commercially successful DreamWorks Animation catalogue titles – including "Kung Fu Panda," "Madagascar 2," "Chicken Run" and "Antz," among others – will also be made available to Netflix members over time.
Financial terms of the agreement were not disclosed, but you can bet that Netflix is paying out of the nose for this. We're hoping the split leads to even more agreements, but hopefully, the future ones start before 2013!
Although this is being announced now, the deal doesn't begin until 2013. Beginning with its 2013 feature films, new DreamWorks Animation titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablet, computer, and mobile phones. Under the agreement, certain critically lauded and commercially successful DreamWorks Animation catalogue titles – including "Kung Fu Panda," "Madagascar 2," "Chicken Run" and "Antz," among others – will also be made available to Netflix members over time.
Financial terms of the agreement were not disclosed, but you can bet that Netflix is paying out of the nose for this. We're hoping the split leads to even more agreements, but hopefully, the future ones start before 2013!
Netflix and DreamWorks Animation Announce Multi-Year Premium Pay TV Window Agreement in the United States
Netflix Members To Enjoy Instantly Watching High-Quality Animated Content From DreamWorks Animation
BEVERLY HILLS, Calif. and GLENDALE, Calif., Sept. 26, 2011 /PRNewswire/ -- Netflix, Inc. (Nasdaq: NFLX) and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced a new multi-year licensing agreement that will make Netflix the exclusive subscription television service for first-run feature films and select television specials from DreamWorks Animation, the award-winning creators of such beloved franchises as "Shrek," "Madagascar," "Kung Fu Panda" and "How to Train Your Dragon."
Beginning with its 2013 feature films, new DreamWorks Animation titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablet, computer, and mobile phones. Under the agreement, certain critically lauded and commercially successful DreamWorks Animation catalogue titles – including "Kung Fu Panda," "Madagascar 2," "Chicken Run" and "Antz," among others – will also be made available to Netflix members over time.
"DreamWorks Animation is one of the few family entertainment brands that really matters. The studio is brilliantly creative, technologically innovative and incredibly successful at making films and TV shows that delight people of all ages," said Ted Sarandos, Chief Content Officer of Netflix. "This agreement strengthens the lineup of great family content Netflix members will be able to watch instantly and also increases the number of hit first-run films we'll have available in the pay TV window."
"Netflix has emerged as an innovative brand with an impressive track record for attracting high-quality content providers to its service and we look forward to making DreamWorks Animation titles available to over 24 million Netflix members in the U.S.," said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. "This arrangement allows us to get more value for our content while giving us a greater degree of flexibility in how we distribute it across multiple platforms in today's evolving digital world."
Financial terms of the agreement were not disclosed.
About Netflix
With more than 25 million members globally, Netflix, Inc. (Nasdaq: NFLX) is the world's leading Internet subscription service for enjoying movies and TV shows. For $7.99 a month, Netflix members can instantly watch unlimited movies and TV episodes streamed over the Internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are Microsoft's Xbox 360, Nintendo's Wii and Sony's PS3. consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple's iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available in the U.S, Canada and Latin America.
