Amazon Celebrating 20th Birthday With Black Friday Crushing 'Prime Day' Sale July 15

Black Friday is the busiest shopping day of the year, and while that's not likely to change, Amazon is going to give it a run for the money on Wednesday, July 15, the eve of its 20th anniversary. Dubbed "Prime Day," Amazon promises to offer more deals than Black Friday, though you have to be a Prime member in the U.S., U.K., Spain, Japan, Ital, Germany, France, Canada, or Austria to participate.

The global shopping event is valid to both new and existing Prime members. Those who are signed up with Prime will see enticing deals kick off at midnight, with new deals appearing as often as every ten minutes. There will be thousands of "Lightning deals" plus seven popular Deals of the Day, all with unlimited fast, free shipping, Amazon says.

Prime Day

"Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime and we will keep making it better," said Greg Greeley, Vice President Amazon Prime. "If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world."

Yes, this event will include deals on electronics, along with toys, movies, clothing, patio, and several other categories. There will be savings on tablets and smartphones, and if you or your kids are headed back to school when summer is over, you'll find savings on school supplies, too.

In other Amazon news, the e-commerce giant is kicking off a photo contest to draw attention to its Prime Photos, a benefit of being a Prime member that includes unlimited secure photo storage. All you have to do to enter is snap a photo of something that shows how much you love Prime -- maybe you found the perfect outfit or saved enough time to take Fido for a walk on the beach -- and submit it to the contest page sometime between July 6 and July 15. A winner from each Prime eligible country will receive a $10,000 Amazon gift card and have their photos featured as screensavers on Amazon Fire TV.