Apple Watch To Face Off Against Android Wear In Early 2015 Starting At $349

After countless rumors, speculation, and supposed leaks prompting us to believe Apple would introduce an iWatch during its press event today, the Cupertino company shocked the world by making no such mention of it. Really? Well, we jest -- while Apple didn't announce an iWatch, it did unveil the Apple Watch, an iOS-friendly wearable with a sapphire display.

The hype is in full swing here, with Apple proclaiming its wearable as its "most personal device ever" (sorry iPhone 6 and iPhone 6 Plus, you'll have to settle for playing second fiddle) with "revolutionary new technologies and a pioneering user interface," one of which is the device's Digital Crown. What the flip is a digital crown? It's that little knob on the side of your dumb-watch that you use to adjust the time and date, though on the Apple Watch, it's the "most revolutionary navigation tool since the iPod."

More specifically, it allows you to scroll, zoom, and navigate fluidly without tapping on (and obstructing) the touchscreen. It also serves as the Home button and an easy way to call up Siri when you need a place to hide the body (or have a hankering for Italian).

Apple Watch

Of course, Apple Watch boasts a Retina display, but even neater is it can sense the difference between a tap and a press as part of its built-in Taptic Engine. It also has a built-in speaker, custom designed S1 SiP (System in Package), 802.11b/g Wi-Fi, and Bluetooth 4.0.

The Apple Watch comes in three varieties -- Apple Watch, Apple Watch Sport, and Apple Watch Edition -- each of which is available in two different sizes, 38mm and 42mm. There's a range of watch straps to choose from, and for added personalization, it comes with 11 watch faces ranging from traditional analog faces to newer designs like the Timelapse face.

Apple Watch will be available in early 2015 starting at $349 and will be compatible with iPhone 5, iPhone 5C, iPhone 5s, iPhone 6, and iPhone 6 Plus.