Abit Responds To Nasty Rumors
The other day, Digitimes reported that Abit could possibly exit the motherboard market if the company's upcoming line of motherboards based on the Intel P45 chipset weren't successful. It turns out, however, that Abit is still planning to stick around. Today, we received this quote on the subject, from Thore Welling, Universal ABIT's Global Marketing Director...
“abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our <digital home> motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”
And we thought EVERYTHING posted on the web was true.
“abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our <digital home> motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”
And we thought EVERYTHING posted on the web was true.
