iPods = A Must Have. Microwaves? Not So Much.

Rich Morin, co-author of an interesting new study in the world of consumer electronics, probably said it best when he concluded that there is "nothing like hard times to focus the minds of the public on what they need and don’t need." The aforementioned study polled one thousand Americans via landline and cellphone in early April regarding what they considered to be "essential items" and simple luxuries, and when compared to results of the same study administered in 2006, the conclusions were downright fascinating.

Researchers at Pew’s Social & Demographic Trends Project found that most consumers still see cars and TV sets as "necessities," but that wasn't exactly true for some older items. For instance, less than half of respondents considered a microwave essential this year, while nearly 70% did so just three short years ago. Furthermore, clothes dryers were down from 86% in 2006 to 66% now, while TV sets slipped from 64% to 52%.



Of note, the exodus from the TV set can't be entirely contributed to recessionary changes. All the while, more and more television programming is finding its way online, giving people more options when it comes to watching the tube. In related news, 4% of individuals now consider an Apple iPod to be a necessity, which is actually up from 3% in 2006. Somewhat surprisingly, those who felt cellphones were "a must have" remained steady at 49%. So, we don't need a machine to dry our clothes, but going about our day without headphones jammed in our ear canals is a no-no. Thanks for the insight, America.
Tags:  Apple, iPod, Survey, Culture
Comments
acarzt 5 years ago

wow... a microwave used to be more important than a TV set AND a computer... these people are crazy... I'll take my TV and computer please :-)

bob_on_the_cob 5 years ago

[quote user="acarzt"]

wow... a microwave used to be more important than a TV set AND a computer... these people are crazy... I'll take my TV and computer please :-)

[/quote]

Agreed. I don't remember the last time I used my microwave. I eat at work a good bit, but when I eat at home I wanna cook a decent meal.

Kiristo 5 years ago

I envy you guys. I eat nothing but sandwiches and microwavable items. It definately is a must have. I'd rather have my PC/internet than any of that other stuff though. Would suck biking or walking to work though. I don't use my tv at all until football season...

Der Meister 5 years ago

A microwave is by fat the best thing invented since fire... there is radio, which is free, and CD's but you cant compete with the microwave... afterall what else can produce food for $.60? I cant thing of any thing other than top ralmen... 3 min in the microwave!! lolz

bob_on_the_cob 5 years ago

[quote user="Kiristo"]Would suck biking or walking to work though.[/quote] Used to live about 1/2 mile from work. I liked the walk. I have to drive now I live about 20 minutes away. When it was really hot or cold I would drive, but the walk gave me time to wake up and I would get to work awake and together.

Kiristo 5 years ago

I'm about a 15 min drive away.  Half a mile wouldn't be too bad.  Beats traffic anyway.

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