Velocity Micro Announces Android-powered Color E-readers And Tablets

Velocity Micro introduced a new line of Android-based color eReaders and tablets called Cruz. The new $199 Cruz Reader offers a 7-inch touch screen display, accelerometer, support for the Borders E-book library portal application, and plenty of multimedia features. The $299Cruz Tablet has the same multimedia capabilities as the Cruz Reader but also features more built-in storage and a multi-touch screen. Finally, the new Cruz StoryPad targets kids with its touch screen, interactive content, and intuitive interface. The StoryPad runs $149. The Cruz Reader and Cruz StoryPad are expected in August while the Cruz Tablet won't be available until September 1st. 

Velocity Micro Announces a Family of Android based color E-readers and Tablets

Cruz line launches with 7” color Cruz Reader, 16:9 Cruz Tablet and kid-friendly Cruz StoryPad

Richmond, VA – July 13, 2010 – Velocity Micro, the premier builder of premium, high performance desktop computers, notebooks, and peripherals, announces the debut products from a captivating and affordable line-up of Android powered mobile devices. Taking e-readers light-years past e-ink, the Cruz Reader features a sleek design, touch screen display, and tons of multimedia features. The Cruz Tablet offers the same multimedia capabilities as the Cruz Reader with more storage and a multi-touch screen. Perfect for kids, the Cruz StoryPad offers a touch screen, interactive content, and intuitive interface. Best of all, the Cruz line starts at just $149.

“Since 1992, Velocity Micro has been dedicated to building remarkable consumer electronics,” said Randy Copeland, President and CEO of Velocity Micro. “With the development of the Cruz line, we were able to take those enthusiast sensibilities and package them for the mainstream consumer to create a product that’s not only amazing, but affordable as well.”

At under one pound and about a half inch thick, the $199, 7” Cruz Reader goes everywhere you do, making it perfect for students, avid readers, frequent flyers, and techies. Additional features such as video playback and web browsing provide a much richer experience than traditional e-ink readers at a more reasonable price than a tablet.

Key specs and features include:

  • Crystal clear 4:3 ratio, 800x600 full color touch screen display – ideal for viewing ebooks and magazines, plus web pages and movies
  • Google Android Operating System
  • 802.11b/g Wi-Fi and full Web browser support
  • High res video and high quality audio playback with no proprietary content restrictions
  • Built-in Dictionary, Notepad, Calendar, Alarm Clock, Contacts, Games, and other useful apps
  • Built in accelerometer, tilt activated
  • Enough built in storage for hundreds of books
  • USB and SD card slot for upgradable storage, including a 2GB SD card
  • Up to 10 hours of use and over 24 hours of standby time, with a replaceable battery
  • Access to over 2 Million ebooks via included Borders E-book library portal application
  • Access to the Cruz Market™, an open content portal for downloading apps, magazines, and videos from a broad array of content providers.

At $299, the Cruz Tablet offers a truly mobile experience at an affordable price, finally giving consumers an Android-based tablet alternative.

Spec and feature upgrades include:

  • 7” 16:9 ratio, 800x480 capacitive display – great for viewing widescreen video
  • 802.11n Wi-Fi for faster wireless connectivity
  • Integrated microphone for voice recording
  • 4GB of built in storage with an 8GB SD card in the box for additional storage of high res photos, video, and music

Rounding out the Cruz line, the $149 Cruz StoryPad packs tons of multimedia features into a kid friendly, drop resistant package, letting children read, learn, and interact using a simple and intuitive touch interface. Features include:

  • 7” 4:3 800x600 full color touch screen display
  • Simplistic and intuitive navigation
  • High res video and high quality audio playback
  • Preinstalled audio book content – reads classic stories as the child follows along
  • SD card for additional storage
  • Available in pink, blue, and green

The Cruz Reader and Cruz StoryPad will be available from most major retailers and direct from Velocity Micro in August with the Cruz Tablet following on September 1st.  For more information or to sign up for e-newsletter updates, visit

Inspector 4 years ago

Very nice, it works well and reasonable. Why call it a e-reader and a tablet? lol i would just call it a tablet :P

AKwyn 4 years ago

Because tablets are e-readers :P

acarzt 4 years ago

What kind of processors are in these things?

animatortom 4 years ago

Gee it looks like Velocity Has really been spending alot of time on the HotHardware site!

It seem like they are the only ones who have been listening to what people have been wanting. Lower prices and color displays from thier E-Readers!

They might just lead the way in the Comic book market!

acarzt 4 years ago

I just noticed the Cruz Tablet looks like it has a webcam built in too.

That would be a pretty sweet device for video conferencing.

digitaldd 4 years ago

Looks like the reader version has a resistive Touchscreen not a capacitive one with multi-touch. The wide-screen tablet model has a capacitive touch screen and  multi-touch. I just don't like that the tablet version has the same screen resolution as my cell phone 800x480

acarzt 4 years ago

yea, it's definitely not going to be the BEST looking screen, but it'll be decent enough.

Nethersprite 4 years ago

Hmm, where have I seen this before? Oh yeah, starts with an "i" and ends with a "Pad." ;)

That said, I think I might get this. Good for reading, a bit of typing, SD video viewing, maybe video conferencing (iPad owners are now gnashing their teeth that they can't use FaceTime), and all at a much lower price than netbooks today, which are supposedly bought for just those reasons.

acarzt 4 years ago

lol... yea... "Netbooks" kind of turned into laptops to me. They were supposed to be cheap alternatives... the prices on those things are starting to get pretty high lol

BigKihd 4 years ago

Yeah Anima, they do seem to listen to what people want. I really want this to come out already, I so want one. Looks like it has a little bit of all the good stuff wrapped in a nice neat little velocity package, I cant wait

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