Tech Style Goes Tactile

Tech Style Goes Tactile

Intel and Ultrasuede Bring Fashion and Technology Together in Touchable Laptop PC

SANTA CLARA, Calif., and NEW YORK, Nov. 28, 2005 – The laptop PC is finally ready for its close-up. Previously confined to a world of monotone grays and blacks, touchable laptop PCs are now poised to break into the fashion spotlight.

Intel Corporation and Toray Ultrasuede (America), Inc., innovative leaders in technology and fashion, today unveiled "ultrafashionable" concept laptop PCs. The unique result of their collaboration is a laptop design that screams chic, featuring Ultrasuede(R) to deliver a unique and luxurious personal touch to mobile computing, along with the performance, mobility and wireless computing capabilities provided by Intel(R) Centrino(R) mobile technology.

They feature ultra micro-fiber Ultrasuede fabric integrated directly into the casing of Intel Centrino mobile technology-based laptop PCs, changing not only the look but also the feel of the system. Intel Centrino mobile technology trims weight off a traditional laptop PC and provides wireless communications features with great battery life, while the unique Ultrasuede design appeals to consumers' sense of style, providing a sophisticated, personalized approach to tote-able, go-everywhere technology.

As laptop PCs have become smaller and more mobile, people are conscious of what they say about personal style. A recent Intel/Ultrasuede Laptop Style Study1 found that 73 percent of U.S. adult computer users want to buy technology products that reflect their personal style, and 76 percent of those computer users who admit to glancing at someone else's laptop PC are checking out its style or design.

"For many people, a laptop may be just as much an everyday accessory as a hip belt or skyscraper stilettos, so we're seeing an image-conscious culture demanding that their laptop looks as great as it performs," said Steven Cojocaru, style expert. "The 'ultrafashionable' concept is a very forward illustration of what can happen when unlikely partners shake up the status quo. This laptop is so eye-catchingly stunning, I'm trying to find a way to wear it as a necklace to the Golden Globe Awards."

Wear it as a necklace? Well, if you're looking for more information, then click here.