What if the memory card you used each day, only got bigger? Growing
memory would be a technology to end all technologies, but until then,
we'll just have to settle for buying more of the stuff. SanDisk
introduced the world's fastest 128GB SDXC card at CES 2012, which is
capable of capturing up to ten hours of Full HD 3D video. It features a
45 megabyte per second read/write fate, and it'll ship worldwide in 64GB
and 128GB capacities with retail price tags of $199.99 and $399.99,
respectively. Not surprisingly, the company plans for these to be used
by high-end DSLRs and HD camcorders, but you can pop 'em into pretty
much anything that'll read the format.
SANDISK INTRODUCES WORLD'S FASTEST 128GB SDXC CARD-IDEAL FOR CAPTURING FULL HD 3D VIDEOS AND HIGH-RESOLUTION PHOTOS
· Can capture up to 10 hours of Full HD 3D video-enough capacity to film an entire day at the Consumer Electronics Show
· Features up to 45 megabyte per second read and write speeds for faster shot-to-shot performance and quick data transfers
· Shipping worldwide in 64GB and 128GB capacities carrying MSRPs of $199.99 and $399.99 respectively
Video Recording Drives Growth of User-Generated Content
Advanced DSLR cameras and HD camcorders enable imaging enthusiasts to
capture Full HD 1080p videos, even in 3D. According to IDC3,
user-generated video from digital cameras and flash memory-equipped
camcorders will increase more than 50 percent, from 4 exabytes in 2011
to 6.8 exabytes in 2014.
"Consumer video capture is driving user-generated content creation,"
said Chris Chute, research manager, worldwide digital imaging solutions,
IDC. "This is the first year that more than half of all video captured
will be in HD, and that number is set to reach nearly 80 percent in
2014. This trend highlights the need for memory cards that are fast
enough to handle a massive data flow while offering enough capacity to
store the resulting files."
The 128GB SanDisk Extreme SDXC UHS-I card is based on the new Ultra
High Speed (UHS-I) architecture and is designed to capture hours of
top-quality video footage. The card's UHS Speed Class 1 rating surpasses
the recording requirements of demanding video use cases-from home
movies captured on a DSLR to high-quality 3D footage.
"Five minutes of Full HD video can consume one gigabyte of storage
space," said Susan Park, director, product marketing, SanDisk. "Our new
SanDisk Extreme SDXC card can capture up to ten hours of Full HD 3D
video, enough to film an entire day here at the Consumer Electronics
The SanDisk Extreme SDXC UHS-I card is designed to help imaging
enthusiasts shoot like the pros, with the speed and capacity needed to
capture not only high-quality videos but also high-resolution RAW+JPEG
photos, which can reach up to 30 megabytes in size.
Faster Shot-to-Shot Performance, Faster File Transfers
The SanDisk Extreme SDXC UHS-I card features up to 45MB/sec read/write
speeds4, enabling photographers to capture sequences of high-resolution
photos using their camera's burst mode and then quickly transfer the
files to a computer.
The card's fast shot-to-shot performance lets photographers capture
the images that matter most to them-whether using a point-and-shoot
camera to take photos of a young child's first steps or a DSLR to
capture a high school track star racing across the finish line. The
card's fast file-transfer speed lets photographers offload an hour-long
Full HD video in five minutes or a batch of 500 high-resolution photos
in as little as one minute5.
The SanDisk Extreme SDXC UHS-I card is backed by SanDisk's reputation
for quality-professional photographers trust SanDisk. The card provides
consumers with the reliability and durability they need to capture
photos anytime, anywhere, and includes a built-in write-protect switch
to help prevent accidental data loss. For added protection, the card
includes a one-year downloadable offer for RescuePRO® Deluxe data
recovery software (a $59.99 value), which can bring accidentally deleted
images back to life.
Pricing and Availability
The 64GB and 128GB SanDisk Extreme SDXC UHS-I cards are shipping worldwide with MSRPs of $199.99 and $399.99 respectively.