Samsung Sees 1 Millionth HDTV App Downloaded

Are connected HDTVs here for the long haul? That has been a legitimate question for some time now, as televisions with apps have been shipping for well over a year at this point. Do people really want televisions with applications in them? Are people actually stopping to utilize them? Today, a release from Samsung has shed a little light on the entire situation. The company just revealed that the one millionth TV application has been downloaded globally from Samsung Apps, which they call the world's first HDTV-based app store.

The company’s 200th TV application is now live via the platform, and they reached the download mark less than a year after the store's launch. Some of the most frequently downloaded applications are Hulu Plus, ESPN Next Level, CinemaNow and Texas Holdem, and while Samsung presents Samsung Apps on more than 50 percent of its 2010 TV line-up, that number is apt to grow as more and more make it into the homes of consumers.

It's hard to judge just from this how popular TV apps are becoming, but it's clearer that they aren't vanishing anytime soon. They'll probably never be as large or important as mobile apps, but it's definitely a new sector that's worth paying attention to.

 Samsung Reaches Smart TV Milestone with 1 Millionth TV App Downloaded Globally

Celebrates 200th Application in Global Samsung Apps Smart TV Library
2011 International CES

SEOUL, South Korea--(BUSINESS WIRE)--Samsung Electronics Co, Ltd. today announced the 1 millionth TV application downloaded globally from Samsung Apps, the world's first HDTV-based application store, where users can purchase and download applications from an expanding range of content and service providers, directly from their TV. The company’s 200th TV application is now live via the platform. Samsung has reached these milestones in less than a year after the initial launch of Samsung Apps.

    “Integrating the traditional TV experience with applications and features like 3D bridges the gap between simply consuming programming and interacting with it. We are seeing that consumers are embracing these new experiences with their TVs.”

Some of the most frequently downloaded applications are Hulu Plus, ESPN Next Level, CinemaNow and Texas Holdem, showcasing global demand for Samsung Smart TV entertainment experiences across key consumer hobby areas – sports, movies and gaming. Samsung is committed to exceeding consumer demand for a better TV viewing experience by providing high-quality Smart TVs equipped with a broad range of interactive content. Samsung customers benefit from having access to content that is customized to their individual likes and interests.

In the first half of 2010, Samsung took over 66 percent of the US connected TV market, according to research firm The NPD Group. Samsung presents Samsung Apps on more than 50 percent of its 2010 TV line-up and is currently the market leader in global LED TV, LCD TV, and plasma TV sales. In the U.S. alone, Samsung expects the market for Smart TVs to reach 6.5 million units by the end of this year, and anticipates demand will grow to 20 million units by 2012.

“The evolution of television in recent years has been astounding as consumers seek technology that enhances their viewing experience, and their lives,” said Mr. Boo-keun Yoon, President of Samsung’s Visual Display Business. “Integrating the traditional TV experience with applications and features like 3D bridges the gap between simply consuming programming and interacting with it. We are seeing that consumers are embracing these new experiences with their TVs.”

To spur Smart TV innovation, Samsung is working closely with the developer community to bring new application to the Samsung Apps library. For example, earlier this year, Samsung held several “Free the TV Developer Days” around the world, which brought together the developer community with notable leaders across the connected TV ecosystem to discuss and plan for the exciting next era of Smart TV. These “Developer Days” included well-attended events and contests such as the “Free the TV Challenge” (http://www.freethetvchallenge.com/), which are a part of a global effort led by Samsung to open up the TV to developers wanting to distribute their content on the biggest screen in the home and on an easy-to-use platform.

More on Samsung’s Smart TV strategy and key news will be discussed at the 2011 Consumer Electronics Show, where Mr. Boo-keun Yoon will deliver a keynote address on Thursday, Jan. 6 at 4:30 p.m. in the Las Vegas Hilton Center. Finalists for the U.S. Free the TV Challenge will also showcase their applications at the show. 
Via:  Business Wire
Tags:  Samsung, HDTV, App
Comments
rapid1 3 years ago

While many do not see this adaptation it is the Cloud. In 3 years a home network will become more normal. Then in 5-10 it will become the norm, if it takes that long which I doubt. So you will have a home server available to everyone in your family/network, which all the individuals can use on the Big screen TV at home, there laptops/tablets, and smart phones. Messengers/texting to everyone in you network will be common communication, and you will be able to control as well as video conference with your family at all times. Everyone will also have access to all network information at all times. The home TV will be the centerpiece in the network and connected to the home server at all times wirelessly.

OSunday 3 years ago

@ rapid1 I love the idea of cloud based information, as long as it can provide reasonable acess/transfer speeds in comparison to wired information but I think some kind of universal platform needs to be developed across all devices (smartphones, consoles, computer, netbooks/laptops etc.) and then that would really be something practical and innovative

I also think if TV's want to succeed in the long run with apps, it needs a streamlined platform, not one specifically for Samsung TV's, HG, etc. because if their platform for running widgets, or apps or whatever they'd like to call them on a tv are too different then developers of those apps for the most appealing and big services such as Hulu, Youtube, Netflix and things like that as well as other companies don't want to have to develope 100 different variations of an app or widget that will do the same thing so they will opt out of developing one for specific TV models and go with something like AppleTV, or Google TV which can be set up with almost any television for the sake of time and money.

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