New App Store Rules Affect More Than Just Subscriptions

The new App Store rules that Apple announced on Tuesday were planted in a news release about subscriptions.  However, after a number of inquiries from different places, it's clear it's much more far-reaching than that, and at least one content publisher is intimating that leaving the App Store is a distinct possibility.

As some feared, the changes are more widespread.  For one, it looks like's Kindle app will be affected by the changes that were announced by Apple on Tuesday. Although the changes seemed to be about subscriptions, it seems that Apple wants its cut of any goods, including digital, served through an iOS app. Apple has confirmed that does not want a cut of fund on virtual store-value cards like Starbucks' app, however.

An Apple spokeswoman confirmed to Computerworld that the changes will affect's Kindle app. As part of the changes, Amazon must remove the link that allows buyers to exit the app to buy through the browser as well. The same applies to any other such apps and links.

Additionally, any content provider offering goods for sale outside an iOS app, must also provide in-app sales at the same price or less. This means that despite the fact that any in-app sales are hit with a 30 percent charge by Apple, content providers can't pass that cost on to consumers, unless they do so both outside and inside the app.

Will some be leaving the App Store? It appears the first such break has occurred: Rhapsody has already said that the 30 percent Apple wants as its take will be unsustainable for them, and implied it might leave the App Store.

Meanwhile, this is probably just the tip of the iceberg. The Wall Street Journal says that there is some question if Apple's new policies may lead to antitrust issues.

At the same time, Digital Daily said that existing apps in the App Store have until June 30 to come into compliance with the new policies. This means we will have around 4 months to see how content providers truly react to this new World Order.

It should be an interesting time.
Via:  Various
jonation 3 years ago

I guess they will make more money by closing off and over regulating than allowing more people in to generate money...

This seems like pure self destruction- the tip of the iceberg.

toiletseatcover 3 years ago

Will some be leaving the App Store? It appears the first such break has occurred yes!

MMonelli 3 years ago

Damn you tolietseatcover, you made me visit that site, you dirty turd spammer

infinityzen1 3 years ago

People are actually surprised by this? How long will it take before people realise that Apple is mad crazy about their ultra high margins and taking as big a slice of the profits of anything related to/using/on one of their devices.

CDeeter 3 years ago

Wow 30% charge! That's nothing but pure greed. There can't be that large of a margin on products, no way anyone can afford to absorb that charge and stay in business.

coolice 3 years ago
Now, from the business perspective... its sound. I know i sound like a twit, but there are thousands of people who are willing to pay more than 99cents for an app... thats a given... if people are willing to pay for applications, companies will produce them. Apple, just like most companies, wants to make more money, to get the shareholders and stakeholders happy... Thats the bottom line. If people are willing to pay even more... companies will charge more... Its greedy i know, but thats how the free market works... as smartphones etc become the norm vs a want... people will have no choice but to accept.. including 3rd party companies. In the end, raphsody is going to charge us more to make more... Anywho, this doesnt apple to me... i'm an android kindaguy
jonation 3 years ago

I get what they are doing from a business side, but it amazes me how a company that is almost anti-consumer has loyal followers. Mind blowing.

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