NVIDIA's GTX 260 Getting New PCB To Save Costs

Make no mistake -- NVIDIA has certainly pushed out a few new powerhouse graphics cards since the introduction of its GTX 260, but there's obviously plenty of demand left for what was the company's most impressive GPU to date in June of last year. As money gets tight and cutting edge boards become less of a necessity, NVIDIA's banking on selling a few more of its older cards at lower prices than before. To that end, we're hearing that the third generation of the GTX 260 is set to hit store shelves within just a few weeks, and while a price drop will certainly be in order, there are quite a few manufacturing changes expected as well.

At the close of 2008, this card became the first in the GTX 200 series to use 55 nanometer processing technology, and it featured the P654 reference design -- a design that cost less to produce than the original P651. With that change, the number of PCB layers was reduced from 14 to 10, and the pricey Volterra chip was abandoned in order to further shave costs. If all goes to plan, the next iteration -- codenamed P897/D10U-20 -- will surface for gamers on a budget.

Reportedly, the P897 design plan will utilize a 4/6 phase NVVDD power solution and the MOSFET package will be swapped from LFPAK to DPAK in order to (you guessed it) save cost. Moreover, the PCB layers will decrease further from 10 to 8, while the length of the PCB will remain unchanged. Finally, the height of the PCB will be lowered ever so slightly, and the DVI connector will also see some sort of tweak. It's noted that to undiscerning eyes, the new GTX 260 will actually look a lot like the GeForce 9800GTX+, but we're certain the vivid packaging won't allow you to mistake it.

Prospective buyers can anticipate $10 to $15 drop in production costs, which may or may not lead to a $10 to $15 price drop in stores. At any rate, we'd suggest holding off if you were planning to pick up a new GTX 260 this weekend -- your patience just might pay off.

Via:  Expreview
Tags:  Nvidia, GPU, GTX 260
bob_on_the_cob 5 years ago

Good to see cheaper parts. Correct me if I am wrong, but can't the companys that sell the card produce any style PCB they want. Such as the low profile 9600gt from Galaxy. Is this just a new reference board?

3vi1 5 years ago

Good point, Bob; nVidia doesn't actually make the cards.

New partners might start by using the design immediately (if any new companies actually want to jump into the high-end field at this juncture), but how much does it cost existing partners to re-tool/configure to produce the new design?

I don't know how much that cost them in man-hours and such, but you know they'll want that money back. So, they might not drop their prices for until some time after the new cards are already on the market.

peti1212 5 years ago

The price drop isn't that much but still something. :)

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