Microsoft Fakes Demand, Lines For Surface at Retail Stores

If the Windows 8 launch has been able to prove one thing, it's that Microsoft's fanbase isn't nearly as faithful as Apple's. When Apple releases a new product, it's become a given that people will be lined up outside of their local Apple Store for hours - or potentially days - prior to the release. It's become such a stature, in fact, that some people have made a bit of a business out of it - offering to stand in line for a nominal fee.

In an interesting twist to that last thought, with its Windows 8 launch Microsoft is being accused of staging huge lines at some stores, to give the appearance of huge demand. According to GeekWire, who had someone peruse the line at a store in Seattle, it was discovered that many in the line were either Microsoft employees or related to the company in some way. No hard information was given otherwise, though.

It likely goes without saying that a store with a huge line is going to result in greater hype than one with no line, and despite Microsoft offering some compelling products here, there just isn't the same sort of devotion to them as has become standard on the Apple side. Microsoft knows well that it'd be embarrassing to launch a major product and have empty lines, so it's done everything in its power to make sure appearances were as good as can be. Helping this, the company held giveaways at the biggest launch stores.

In New York, as the Wall Street Journal reports, the line outside of the Microsoft store leading up to the launch was pretty modest. Here, it didn't seem like anyone was paid by Microsoft to stand there, and while those waiting in an Apple line expect to get interviewed, it seems that those standing in this Microsoft line did not.

Whatever you take away from this, there's one thing Microsoft had at its Times Square launch that Apple never gets: Naked Cowboy. That has to count for something, right?

Via:  WSJ
HarleyLowSpeed 2 years ago

I'll fake like I bought it.

3vi1 2 years ago!

ricofrost 2 years ago

There are video showing massive lines at the some retails stores... youtube it :)

And yes i ordered one. Yes apple fans are more die hard.

FreeJet 2 years ago

Fake it til you make it,
On the Surface you can't shake it,
Though the Windows 8 may break it,
That is why I will forsake it.

mhenriday 2 years ago

«Microsoft Fakes Demand, Lines For Surface at Retail Stores» Why am I not surprised ? The company is run by marketeers (and, of course, lawyers), so it performs in the way that a company run by marketeers and lawyers would be expected to perform - faking lines at retailers and reneging on an agreement («inadvertently», bien sûr) with the European Commission. Way to go, Microsoft !...


sevags 2 years ago

This article sounds like bull to me? WHERE is the evidence?! Because 1 of X amount of stores had employees waiting in line?? What if that store had die hard fans? Or maybe the manager of that store told its employees thy couldn't reserve a surface and that th would have to stand in line like everyone else? When I worked at Costco and the 360 was released our warehouse manager did exactly that made us stand in line starting the night before like everyone else and let me assure you it wasn't to fake demand. What is that store manager asked its empoyees to fake demand and was never told to do any such thing by MS? Is MS was faking the lines why wouldn't all their stores have "fake" customers it isn't like they have a lot of stores. Why wouldn't they pay non-employees to stand in line?

WHERE is the proof?!? Has anyone admitted to being paid or asked to stand in line?? What about out of those employees standing in line did anyone actually observe them NOT making a purchase when the store opened or did they actually purchase a surface and take it home?????

I'm searching news sites and the only sites claiming such a thing is geekwire.

This is a VERY trolly article for hothardware and something I'd expect to find on just to get more clicks then report actual news.

This is a weak article throwing around wild unsubstantiated claims.

This is a low for your hothardware, and I'm used to seeing higher quality articles from RobW.

Anyone reading this article might want to take it with a grain of salt the size of a softball.

RTietjens 2 years ago

Shut up, Steve Ballmer. Nobody trusts monkeyboys.

ucfalumknight 2 years ago

     This doesn't surprise me at all. Apple, almost by definition, is a community of "Fan Boys". These people not only drink the Kool Aid, they think it should be should on street corners, and everyone should be drinking it. Windows, for the majority of us has become much like air. The only time we miss it is when it isn't there. Too be fair though, Win 8 is such a debacle, and such a departure from Win 7 and XP that I don't think people are running out to upgrade.

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