Major Studios Sign Up For Satellite-To-Cinema Film Distribution

Back in the day, cinemas would receive major motion pictures in the back of a truck, on reels. Kind of archaic, when you think about it. And while digital streaming has become something of an understood commodity in the consumer world, it still hasn't taken the theater industry by storm -- but that may be changing soon. Reportedly, the Digital Cinema Distribution Coalition has inked deals with Disney, Warner Bros., Universal, Lionsgate and Paramount Pictures to "provide each with theatrical digital-delivery services across North America." The DCDC was formed by AMC Theatres, Regal Entertainment Group, Cinemark Theatres, Universal Pictures and Warner Bros., and it has crafted a "satellite and terrestrial digital-distribution network capable of delivering feature, promotional, preshow and live digital-cinema content to theaters."

In other words, we now have five major studios signed on for satellite movie delivery directly to the cinema, further paving the way for true digital delivery from studio to theater. The point? To cut down on costly distribution, of course. When cinema tickets are already priced sky-high, cutting costs in places like distribution is a win-win for the theaters as well as customers.

If all goes to plan, this type of distribution could go into effect around mid-2013, with around 300 sites deployed. Will you see cheaper ticket prices? Probably not, but it may pause the rise -- at least for a little while.
RLott one year ago

how are they gonna stop the hackers from hacking the satellite, they can't star wars the phantom menace was online that day ....

3vi1 one year ago

I'm betting the idea is to sell the cinemas new equipment that will use a unique signing algorithm so that the downloaded files can only be decrypted by systems with specific certificates.

It still doesn't plug the analog hole. For that, they'll probably want to build infrared elements into the projector - and raise ticket prices to cover the cost. The infrared flashes will work with your MPAA-approved video cameras (which you'll have to pay more for, since Apple undoubtedly has a patent on this obvious BS) such that recording is disabled when they detect the flashes. People will try to unlock the cameras and replace the firmware, but it will be a DMCA violation.

So, people will then use old (i.e. todays) cameras and/or simple filters to make the recordings instead, completely bypassing the problem. End result: Piracy unaffected, while legal viewers pay more money for everything in order to prop up a greedy industry.

Me?  Cynical?  Never.

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