HTC Makes the Switch to Super LCD from AMOLED

Short supplies of AMOLED screens have been blamed for delays in shipping enough HTC Droid Incredible devices. That could be nothing but past experience, according to HTC, because the company is switching a number of devices to a "just as good" Super LCD display.

That switchover was rumored back in June, but HTC saw fit to make it official on Monday. However, the company didn't specifically mention the hot-selling and nearly constantly back-ordered Droid Incredible in their press release, which leads us to wonder.

Here's the HTC press release:
HTC Introduces SLCD Display Technology To Its Portfolio
New Displays to be integrated into HTC Desire and Nexus One
Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.

How well this goes over with future purchasers of affected devices remains to be seen. While the Droid Incredible was not mentioned, it does use a 3.7" AMOLED display, so it would seem to be among the candidates for a switcheroo.
Via:  Engadget
acarzt 4 years ago

I'm very curious what the quality differences will be?

Any chance HH can get their hands on these and get a comparison?

inspector 4 years ago

So which is suppose to be better? the Super LCD or the AMOLED? you guys just said "just as good" so im guessing the AMOLED suppose to be better in comparison?

acarzt 4 years ago

On paper AMOLEDs are supposed to be friggin amazing.

In testing they look great, but thus far tend to have less accurate colors than highend lcd screens. But the AMOLEDs have great contrast.

Soooooo it could really be one of those things of, what looks better to you?

AKwyn 4 years ago

Super LCD looks very much like AMOLED but I'm split at the moment, I don't know which one is better.

infinityzen 4 years ago

AMOLED is great looking, but way over saturated and the colors are a little off (cool). It has insane contrast (think infinite), due to the black actually being 0 illumination. However, any sunlight makes them 100% unusable.

Highend LCDs (such as the Sony they are talking about using) have advantages in acurate colors and saturation, as well as being semi-usable in sunlight.

Dispite the hype, AMOLED screens do not help battery life on average. They use less energy for darker colors, but more for lighter colors. In real world use, it normally comes out a wash.

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