HTC Makes Major Investment In Saffron Digital Digital Delivery

The economy may have been down in 2009 and through some of 2010, but if there's any sign of a rebound via increased acquisitions, 2011 is certainly looking up. Cisco just recently picked up Inlet, AOL picked up Huffington Post and now HTC is making a "strategic investment" in Saffron Digital, a company that's heavily staked in digital multi-media delivery. The London-based company is an obvious play for HTC. The world is becoming cloud-based, and multi-media content consumption is definitely on the rise.

According to Peter Chou, CEO of HTC: "Saffron Digital has developed an incredible expertise in mobile multimedia delivery. This ability to deliver optimised content in the future will be a key asset as content becomes more and more complex and localised. We are excited to be working with Saffron to increase our global service delivery capabilities and expertise."

It's unclear how exactly the investment will benefit HTC, but it's not hard to imagine. If HTC ever gets their own multi-media delivery story, now they've got a go-to company to do the delivering. Is a built-in video app destined for the next build of HTC Sense? Hmm....

HTC Makes Strategic Investment in Saffron Digital, a Leader in Digital Multimedia Delivery

TAOYUAN, Taiwan--(BUSINESS WIRE)--HTC, a global leader in mobile innovation and design, today announced it is making a strategic investment in London-based Saffron Digital, a global leader in digital multimedia delivery.

    “We have grown Saffron Digital into one of the best and most exciting digital service providers in the world and this enables us to take digital content delivery to a new level for our customers around the world.”

“Saffron Digital has developed an incredible expertise in mobile multimedia delivery. This ability to deliver optimised content in the future will be a key asset as content becomes more and more complex and localised,“ said Peter Chou, CEO of HTC Corporation. “We are excited to be working with Saffron to increase our global service delivery capabilities and expertise.”

Saffron Digital has experienced a phenomenally successful year with its innovative technology integrated into products and services in Europe by HTC, LG, Paramount Digital Entertainment, Sony Ericsson, T-Mobile and Nokia, among others, and in the US by Samsung. It has entered into partnerships with industry-leading companies such as Microsoft, and Widevine, to ensure that customers are given the best possible video experience across a range of devices.

“HTC’s investment increases our global expansion capabilities and provides us with an opportunity to expand into new markets like Asia and new sectors like games and music delivery,” says Shashi Fernando, CEO of Saffron Digital. “We have grown Saffron Digital into one of the best and most exciting digital service providers in the world and this enables us to take digital content delivery to a new level for our customers around the world.”

Saffron Digital will continue to provide its cutting edge media and content services to its third party partners, which include device manufacturers, network operators and content providers in 26 countries. The company’s headquarters will remain in London and Los Angeles while its management team will continue unchanged.

About Saffron Digital
Saffron Digital is a global mobile delivery platform company, whose products and services are live in 26 countries and 14 languages. Its proprietary technologies, which include the ability to support multi-device media delivery, superfast encoding and Domain Based DRM, have been integrated into products by clients including Nokia, Sony Ericsson, HTC, LG and Samsung, as well as services for Sony Pictures, NBC Universal, Paramount, 20th Century Fox, Sky, T Mobile and Vodafone. Shareholders in the company include Beringea, NewSmith Capital and Duet Asset Management.

Saffron Digital is listed in the Deloitte Technology Fast 50 and Technology Fast 500 EMEA for 2010, and also won the Best Video Service Provider at this year’s Mobile Entertainment awards. 
Via:  Business Wire
Comments
coolice 3 years ago

Good... we need another company in this marketshare.

Itunes is meh... i have an ipod touch, i HATE the itunes updates. the Zune marketshare is also bloated and slow (bought a sold a zune 80 recently)

Well... lets see what HTC pulls out of their shiney new hat.

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