Facebook Just Messed With Your Head And You're Still Going Back For More

Perhaps Facebook is conducting a meta-experiment. The first part of it was the emotional contagion experiment we covered yesterday, wherein Facebook manipulated close to 700,000 users’ emotions via their Newsfeeds without any apparent knowledge, consent, or reasonable ethical oversight.

The real experiment, though, might just be that Facebook wants to know how far it can push users before they actually quit using the social network.

I’m being facetious here, but in all seriousness, after the outrage so many felt after yesterdays’ news, how many people actually quit Facebook because of it? I’m guessing almost none, and that highlights something extremely interesting about our collective relationship with the social network: We’ll never quit.

Facebook Lab Rat

If that’s the case, then Facebook has become as deeply embedded into our lives as pay TV, driving a car, owning a smartphone, and other services and activities that we’ve come to see as essential. What that means is that we’ll most likely stick with Facebook no matter what, which gives Facebook an extraordinary amount of power over us.

That’s not to say no one leaves nor that at some point we’ll collectively start leaving in droves; we’ve seen that happen to the likes of pay TV with throngs cord cutters, many people deciding to bike everywhere instead of owning a car, and so on, but for those things to happen there must be both a tipping point and a reasonable alternative.

For example, in the case of the pay TV juggernaut, the tipping point is that prices have gotten ridiculously high for a product that isn’t as compelling as it used to be while the reasonable alternative is the rise of streaming services such as Netflix, Hulu, and Amazon Prime.

In Facebook’s case, the site isn’t as popular with teens as it is with adults, so we may see Facebook die off slowly by attrition, and there are other social media sites that are compelling for users, such as Instagram (Oh wait, Facebook owns Instagram) and Twitter. For the time being, though, it seems we’ve given Facebook free reign over our lives.

This is a serious question: Did anyone ditch Facebook over the emotional contagion experiment? (And if not, what offense could Facebook commit that would make you leave?)
Via:  HH
MohamedFarhoosh 5 months ago

I just can't leave due to all my friends being here, so you lose facesh**

Dave_HH 5 months ago

Facebook would have to do something especially egregious for users to leave in any significant numbers.

DennisWilliams 5 months ago

Well if most people are like me who don't post or check on Facebook enough to care what crazy stunts they pull. Then Facebook would have to do something really stupid or annoying. For example if they made status' for me or emailed me endlessly i would probably stop using Facebook.

sevags 5 months ago


I deactivated my FB 3 years ago next month and I have never looked back.

Rosec14 5 months ago

I only have an account to communicate with some old friends living off the radar (no phones.). As they've faded away from me, I've used it less and less and don't see myself coming back to it.

ShannonDianneDaves 5 months ago

Don't really care about any experiment Facebook does. As long as my life is an open book.....Facebook=My Diary.....and I get to type about EVERYTHING going on in my life on social media for free......they can do what they want. Until I manage to run off all my friends or Facebook is over run with ads, I'll keep on typing! Well, I will keep on even after my friends list runs dry. *giggle*

inspector 5 months ago

I honestly won't care too. I don't have anything stupid on facebook nor does it impact my life in anyway if i were to stop or keep using it. Almost everything you do is caused by you, don't want stupid stuff showing up? don't do it...

Maybe if facebook starts posting on my behalf will i quit it xD

Mordymion 5 months ago

I actually think it's cool. Honestly, where else are you going to get such a large test group for social experiments? I'm just happy they found something beneficial to do with the amount of power they have. As long as they don't go power-mad, I'm all for this.

CharlesYu 5 months ago

I think that as long as Facebook keeps buying up more social networking companies, the company will never die out because there are suddenly no more competitors. It's just..... Facebook.... and nothing else....

thunderdan602 5 months ago

Facebook does have it's uses. It's though that people can focus so much on the drama that seems to permeate the social network.

StaticFX 5 months ago

emotions? lol the only thing I see on FB that gets me is when friends post the "adopt/help" this dog pictures... I want to adopt them all!! (we already have 3)

otherwise... meh. 

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