Best Buy Exits Analog Television Business
On February 18, 2009, broadcasters will stop transmitting analog
signals. As such, this move should not surprise anyone, but Best Buy is
the first consumer-electronics retailer to indicate it has pulled the
plug on analog TVs.
The Richfield, Minn.-based electronics retailer said it has pulled all remaining analog television products from store shelves and will only sell digital video tuners.
Best Buy said it is the first retailer to exit the
analog television business. Last month, the retailer released a survey
it conducted that showed that almost 90 percent of Americans don't
understand HDTVs. The retailer then launched a campaign to educate
consumers about the high definition/digital products.
Business-wise, and in every other way, really, this makes sense. With the 2009 date rapidly approaching, moves like this will a) inform consumers, b) force them into digital purchases.
