Amazon Lowers Kindle DX Price To $379 While Boosting Specs

It was a question that a lot of people were asking, and now there's an answer. Amazon recently reduced the price of their traditional Kindle to under $200, but the large screen Kindle DX remained at its original price point. Of course, there aren't as many direct competitors to the Kindle DX, but still, the gap was growing noticeably large.

Now, the company has remedied that problem, and even went a step further by revising the entire device with slightly better specifications. A price drop and improved specs? That's a two-fer we can live with. The Kindle DX was originally intended to be used as a magazine replacement or a textbook replacement, but many simply prefer the larger screen even for casual reading. But at $489, the DX was $300 more than the standard Kindle, making the premium between the two seem unreasonably high.

Today, Amazon has hacked the price of the Kindle DX down to $379, and there's still free 3G wireless included as well without any monthly bills or contracts. The screen is still 9.7", but it features a new graphite enclosure and an all new, high contrast electronic ink display with 50 percent better contrast. Not bad, huh? The new DX can be pre-ordered today, with the first shipments expected to go out on July 7.

 Amazon Introduces New Kindle DX with 50 Percent Better Display Contrast and New Lower Price of $379

Amazon’s latest generation large screen portable reader features all new, high contrast e-ink screen for the clearest text and sharpest images

SEATTLE--(BUSINESS WIRE), Inc. (NASDAQ: AMZN) today introduced the new latest generation Kindle DX and new lower price of $379, down from $489, and still with free 3G wireless—no monthly bills or annual contracts. Kindle DX is the 9.7-inch large screen member of Amazon’s family of revolutionary portable readers. The new Kindle DX features a new graphite enclosure and an all new, high contrast electronic ink display with 50 percent better contrast for the clearest text and sharpest images. The new Kindle DX is available for pre-order starting today at and it ships July 7.

    “There’s no turning back once you read on our beautiful new Kindle DX screen”

“There’s no turning back once you read on our beautiful new Kindle DX screen,” said Steve Kessel, senior vice president, Amazon Kindle. “With 50 percent better contrast and darker fonts, you’ll find it easier than ever to read wherever you happen to be, whether it’s outside in bright sunlight or under the low light of your living room. We’re excited to offer the new Kindle DX with free 3G wireless at the lower price of $379.”

The Kindle Store ( now has more than 620,000 books, including New Releases and 108 of 111 New York Times bestsellers, starting at $9.99 or less. More than 200,000 books have been added to the U.S. Kindle Store in just the last six months, including the full selection of John Grisham titles. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including classics such as “The Adventures of Sherlock Holmes,” “Pride and Prejudice” and “Treasure Island.”

All New, High Contrast E-ink Screen: The new, graphite Kindle DX uses Amazon’s all new electronic ink display with 50 percent improved contrast for the clearest text and the sharpest images.

Beautiful Large Display: Kindle DX’s 9.7-inch diagonal e-ink screen is ideal for a broad range of reading material, including graphic-rich books, PDFs, newspapers, magazines, and blogs.

Read in Sunlight with No Glare: Unlike backlit computer or LCD screens, Kindle DX's screen looks and reads like real paper, with no glare. Read as easily in bright sunlight as in the living room.

Buy Books Once, Read Them Anywhere: Kindle books can be read on the devices people use every day, including Kindle, Kindle DX, PC, Mac, iPad, iPhone, Android phone, and BlackBerry. Plus, Amazon’s Whispersync technology also automatically saves and synchronizes customer book libraries and last page read across all these devices.

Free 3G Wireless, No Monthly Bills or Annual Contracts: Shop the Kindle Store and download new content wirelessly in less than 60 seconds—all without a PC, Wi-Fi hot spot, or syncing. Amazon pays for the 3G wireless connectivity, so there are no monthly fees or annual contracts.

Books In Under 60 Seconds: Kindle books are delivered wirelessly in less than 60 seconds, no PC or setup required.

Global 3G Coverage: Kindle DX offers 3G wireless coverage at home or abroad in over 100 countries.

Long Battery Life: Read for up to 1 week on a single charge with wireless on or 2 weeks with wireless turned off.

Low Book Prices: New York Times Best Sellers and New Releases from $9.99.

Incredibly Slim: At just over 1/3 of an inch, Kindle DX is as thin as most magazines.

Carry Your Library: Carry up to 3,500 books, periodicals, and documents.

Free Book Samples: Download and read first chapters for free before you decide to buy.

Social Networks: New Twitter and Facebook integration enables the millions of Kindle customers to post meaningful passages and share their love of reading instantly with family and friends, and in turn, help them discover new authors, new books, and new ideas.

Built-In PDF Reader: With Kindle DX’s large display and built-in PDF reader, read professional and personal documents with more complex layouts without scrolling, panning, or zooming, and without re-flowing. Zoom capability is now available in Kindle DX for easily viewing small print and detailed tables or graphics.

Auto-Rotating Screen: Read in portrait or landscape mode using Kindle DX’s auto-rotating screen. Simply turn Kindle DX and immediately see full-width landscape views of maps, graphs, tables and images, all displayed in higher contrast on Kindle DX's new screen.

Read-to-Me: With the text-to-speech feature, Kindle DX can read newspapers, magazines, blogs, and books out loud.

Customers can discover full details and pre-order the new Kindle DX for $379 today at and it will begin shipping on July 7. 
Via:  Amazon
animatortom 4 years ago

Unless you get all the books for free, it still should be under 100!

Besides..Wheres the color!

With the new onslaught of Comics, the market is looking for color readers! Then the 380 price might make sense.

jwilliams4200 4 years ago

It is not possible to do a color screen and 2 week battery life (given the size and weight of the unit). Those who want color will obviously not buy a Kindle, but they also will have to live with much shorter battery life. Of course, not everyone wants color. There are a huge number of black and white paper books, so it makes sense to have readers that are black and white.

I have the old Kindle DX, and there are improvements they should have made that they did not. They should have mirrored the page turning buttons on both sides. They need another line of keys for the numbers. And something innovative that I have long wanted to see on a Kindle is a long, thin "touchpad" scrollbar just under the screen for quickly "flipping" through the pages of a book.


gibbersome 4 years ago

I recently saw the Nook for $150 and Barnes and Noble is offering several classic Ebook titles for free. The price war is on, do you suppose the iPad had anything to do with it?

@jwilliams Good point on the battery life. Unless OLED screens become economical, we won't see drastic reductions in battery life anytime soon.

animatortom 4 years ago

exactly right Givehersome!

The nook has the right idea, and it is pretty nifty at a more reasonable price. I think if they made one that was bigger, more along the size of a comic book then they would have a good leap at that market.

besides if the kindle is designed to be read outdoors, then why didnt they add a little solar panel on it? DuuuuH!

realneil 4 years ago

My daughter got a Nook and sent her Kindle to me. I like it allot. Her Nook never did work properly and B&N replaced it a month ago. Now that she has one that works properly, she likes it just fine.

There are tons of free books out there if you look around.

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