AT&T Rolls Out Higher Priced Data Plans for Smartphones and Tablets

Who needs a wad of cash in their wallet dragging them down? If that's how you feel, you'll be thrilled with AT&T's new data plans for smartphone and tablet customers. The plans, which launch this Sunday, January 22, 2012, are designed to "give customers more data and value," but that additional data and value comes at the cost of higher prices.

AT&T's current data plans run $15 per month for 200MB of data and $25 per month for 2GB of data. If you're a mobile hotspot customer, your're paying $25 per month for 2GB plus another $20 for 2GB of hotspot data, which adds up to 4GB for $45.

Source: Flickr (MrVJTod)

The new smartphone plans shake out like this:
  • AT&T Data Plus 300MB: $20 for 300MB
  • AT&T Data Pro 3GB: $30 for 3GB
  • AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering

In other words, prices are going up a five-spot for each tier, though AT&T's also offering bigger data cap for each plan. If you still need to go over your monthly allotment, customers can pay $10 per additional gigabyte on the Data Pro 3GB and Data Pro 5GB plans. Data Plus 300MB uses will receive an extra 300MB for $20 - ouch. New tablet plans run $30 for 30GB (AT&T DataConnect 3GB) and $50 for 5GB (AT&T DataConnect 5GB). 

If you're not down with these new price plans and already have an account, don't sweat it -- AT&T says existing customers can keep their current plans if they want to.

Via:  AT&T
AKnudson 2 years ago

All AT$T are doing is trying to up their cashflow, they took a really big hit when the t-mobile merger fell through, they lost millions and this is one way to recuoperate. I want to see At&T offer an unlimited plan for a reasonable price.

Manduh 2 years ago

Still looks cheaper than Canada. Our biggest companies' 1GB plans are $30-$40 and their 3GB plans are $50-$55 (depending if you're with Bell or Rogers). Also Bell has 5GB for $65 and Rogers has 6GB for $60-this is the only one on par with AT&T's new prices.

Not that any of this has an effect on me, I don't use a cell phone and only use the internet on my tablet when I'm near wifi. I'm one of the few people who could care less if I'm wirelessly connected to the world while on the go lol

MayhemMatthew 2 years ago

Bell, tablet plans are decent. 10/month lets you share your phones data via 3/4g. 20/month gets you 500mb which flexes to 5gb at 35. For phones it is stupidly expensive unless you choose a plan that includes it or you speak to retention.

cowboyspace 2 years ago

I got sprint and i got unlimited data :) sweet i don't worry for it anymore yayyyy

realneil 2 years ago

They're a bunch of greedy Bustads.

rapid1 2 years ago

I still don't get it, and I get by fine on my 200Mb $10 from T-Mobile through my Sensation. Why can no one manage data, really, it is not exceptionally hard. Well of course At*T and Verizon don't like you rotting there phones or using "unapproved" you own software on your (it's there's really your just leasing your space) smart phone. I am oh so glad AT*T did not get T-Mobile!

omegadoom13 2 years ago

I've survived this long without a data plan on my cell phone. I think I can live a few more years without it. :) I'm with Manduh on this one. There's plenty of free wifi spots around the Dallas-Fort Worth area, if I really needed to get online.

LLeCompte 2 years ago

ATT just gives people more reason to go with Verizon if they have to choose between the 2. If you are going to pay a lot for your phone bill, you might as well go with VZ because they do have better coverage at least in my experience.

rapid1 2 years ago

Yes; LLeCompte that is a pretty true statement, but At&t had one thing, which was the iPhone, and had it for several years singularly. The thing about that that was and still is prevalent was it was the first easy to use smart phone that was on the market. Being an Apple it is not anymore above the scale really in a technological sense (talking hardware here), but it is appealing visually, and functional physically, then it is also generally easier to use until you realize you have to, or at least without rooting it abide strictly by what Apple allows you to do with it. So it became a cool choice, a pretty choice, a general choice, a popular choice as well as other things.

When you are told over and over you have the best device and the prettiest device, and the coolest device, and you have no general point of reference you tend to believe it at least after a while. I am not saying the iPhone is naturally bad or anything. I am saying the public in a large way is uneducated just like with the original Apple and IBM desktops.

It will exist as is for several years until the larger part of the public realizes they are limited by that. Apple may also change there directive as well being that they are under new management now as well. I doubt it but stranger things have happened.

Anyway At&t being the direct beneficiary of this propagates it to no end they also have all the alternatives. Then a cellular provider has been given the market dominance and ability to threaten you for 2 years as well so many stay when there roped in. These things in many ways are probably the only reason At&t still exists at least as they now do wirelessly. Another thing you have to realize is there huge, and the larger a monster is the harder it is to kill.

So At&t has a major grip on the market in the US which they are working to expand on there side. They also have a widely uneducated audience, a lock for 2 years on many as mentioned before, and they own a large percentage of our government as well. So in many ways At&t is given free reign and all the other providers love it because every time At&t raises there priceline 10 cents they raise there's 8 cents and say look we are the value provider.

cowboyspace 2 years ago

I have to say at&t suc kssssssssss

Inspector 2 years ago

well that is a really odd way to price things. 300MB for 20 when u can get 3GB for 30??? O.o

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