Apple Calls On Developers To Help Raise Money For RED World AIDS Day Campaign

Apple is partnering with dozens of app developers for (RED), a campaign to raise money for the fight against AIDS. Starting today, apps that participate in the (RED) program are donating all proceeds to The Global Fund.  The (RED) apps will be available until December 7th, but Apple is highlighting two days during that time with additional incentives. This Friday, Apple will be offering (RED) iTunes Gift Cards to customers who buy certain Apple products from the retail and online stores. On December 1st, Apple will celebrate World AIDS Day by contributing proceeds from every sale to The Global Fund.

Many of the apps participating in the (RED) campaign have updated their icons with new designs. Image Credit: Apple iTunes

The list of apps that are going (RED) for the next two weeks includes some big titles. Angry Birds is (RED) and has a newly-designed app icon to match. Cut The Rope 2 is also getting in on the action, as is EA Sports’ FIFA 15 Ultimate. Disney is kicking in Frozen Free Fall, while Apple is contributing GarageBand. Kitchen Stories Recipes is also going (RED), and so is The Human Body. Some of the apps are already free, in which case the in-app purchases will go to The Global Fund for the (RED) campaign. You can see all 25 (RED) apps in iTunes.

Apple sells PRODUCT(RED) items year round, but adding (RED) apps for two weeks ought to boost the campaign’s visibility substantially – at least among Apple customers.